It’s a peculiar commercial any way you slice it. Frankenstein’s monster might have ordered any number of products with his Apple iPhone from his secluded mountain cabin, such as a packet of Aveeno Positively Radiant Makeup Removing Wipes, or any number of Swiffer products to help out around the house (aren’t they fantastic?). Maybe even Everybody Loves Raymond: The Complete Series on DVD. But no, he simply ordered two Christmas bulbs, one red and one green, and they were dropped in the snow at his private residence by an invisible delivery service. And, of course, in the only part of the commercial that made perfect sense, even if you just have two Christmas lights, there is always one that will not work properly.
But that’s not all. As the story continued, Frankie made his way into town and scared the bejeezus out of everyone before using his iPhone as a karaoke machine to sing a sweet little rendition of Home for the Holidays with an adorable girl who apparently has a magic touch with those infernal Christmas lights. Then he cried. It’s peculiar, I say.
I first noticed the commercial on Thanksgiving Day amid a houseful of guests, so I didn’t hear any of the words yet seemed to get the message anyway. At the end of the short story, after the villagers accept the monster through the example of the little girl and the camera fades to a glorious view of a magnificent Christmas tree, Apple offered the following request in simple script across the screen: Open your heart to everyone.
Whatever you do, don’t miss Apple’s message at this special time of year: Instead of purchasing one of their products, buy a couple of Christmas lights and let your children sing duets with perfect strangers.
Ha! No, seriously: Open your heart to everyone. I absolutely love it.
It is a sweet message in a carefully scripted commercial with a somewhat lovable monster limping into town with a tear in his eye and a desire to be loved, but it is significantly harder to swallow when the monster appears, well, more monstrous. But I think the message is even more important then. Not because monstrous behavior is excusable. Just the opposite. It is because love is the hope of the world, and the coldest hearts need the most love to have any chance at thawing.
Besides, loving the lovable is far too easy, and wouldn’t you rather have a challenge?

I confess that I didn’t read the instructions very closely, but I’m pretty sure we can stop being thankful now that the holiday has passed. I’m not 100% positive on this, but since we are apparently expected to line up at midnight and explode out of the starting blocks like Usain Bolt to beat our fellow citizens to the hottest deals, it seems that the time to appreciate what we already have has now passed and that we need new things for which to give thanks!
I once heard a speaker say that you could give everyone a sheet of paper with a line down the middle, ask everyone to write all the reasons to be happy on the left side of the paper and all the reasons to be sad on the right side of the paper, and everyone could fill up both sides. The question is: Which side of the paper will you live your life on?
My first Los Angeles Rams game came with a free helping of déjà vu when the crowd transformed its booing of starting quarterback Case Keenum into chants of “We want Goff” in reference to Jared Goff, the rookie backup quarterback hoped to be the future of the franchise. Goff never saw action, but the fans did their best to get him in the game.
I’m not sure that I met the height requirement for this American roller coaster, but I am apparently strapped in and here we go.
I traveled to San Francisco last weekend with my friend and colleague, Ahmed, to represent our dean at the annual conference of the International Association of Law Schools and was humbled to gather with people from all over the world who are responsible for training the next generation of lawyers. It is no exaggeration to say that the world depends on this good work.
