My attachment to the Super Bowl began forty years ago in the same year that I declared my love for the Dallas Cowboys. I was seven, an ideal age for declaring eternal love, and my newfound infatuation was rewarded with a dominant Super Bowl victory over the Denver Broncos.
Super Bowl XII was played in New Orleans, only a few hundred miles from my house but in a magical alternate universe as far as I could tell. It was the first “primetime” Super Bowl, so since my dad did not go to church with us he kept a close eye on the game until I made it home from church for the second half.
Those awesome late 1970s names take me back. Golden Richards. Too Tall Jones. Hollywood Henderson. Jethro Pugh. Billie Joe DuPree. Tony Dorsett. Haven Moses. Otis Armstrong. Riley Odoms. Lyle Alzado. But my hero, hands down, was Roger Staubach. Roger the Dodger.
It is clear in retrospect how deeply I was influenced by my environment. As a white American church-going boy, of course my hero was Roger Staubach. Clean cut. Patriotic. Captain America. He was a Navy man, just like my dad. And a quarterback, just like my dad. #12 was my first sports hero.
Just before the following Christmas, eight-year-old me had the idea to write my hero a letter. With a new knowledge of cursive handwriting, which was easily my worst subject in school, I labored over the perfect letter to express to “Mr. Staubach” the depths of my love for him—and to request an autographed picture. We somehow tracked down the address to the Dallas Cowboys, so my dad wrote a check for three dollars addressed to Roger Staubach and mailed it and my letter off to the great unknown.
Never in my life will a piece of mail replicate the joy in my heart on the day the manila envelope with the royal blue Dallas Cowboys sticker arrived. I floated by day and slept with the envelope at night and on show-and-tell day became the most popular kid in the third grade. We learned that an 8×10 photograph cost one dollar that year, so I received an autographed picture inscribed, “To Al Sturgeon, Merry Christmas, Roger Staubach,” AND an 8×10 team photo of the 1978 Dallas Cowboys. (We concluded that the other dollar must have been used for shipping and handling.) This piece of mail was instantly my greatest material possession. I would like to know how many hours I spent memorizing the names of the players in the team photo. I would like to know because I still know almost every one forty years later.
Some will remember this, but in the old world of checking accounts all personal checks were returned by mail each month so that you could properly balance your checkbook. My parents soon realized that Roger Staubach had endorsed my dad’s three-dollar check, so when it arrived at our house I had yet another autograph from my hero! For free!
I have followed the forty Super Bowls that have occurred since Super Bowl XII. A sportswriter ranked Super Bowl XII as the worst game of the first fifty. You will never convince me. In all honesty, I had zero interest in the Eagles-Patriots matchup yesterday. I was not allowed to cheerfully support the Eagles as a Cowboys fan, and although I used to root for the Pats in honor of my dear friend, Scott, their recent dominance of the game removed any desire to support them either. But I followed along because of the memories this annual American tradition brings. Memories of a little boy and heroes, a dad and a check, and a letter that seemed to appear from heaven.
It’s funny, but I saved that canceled check and surprise autograph for many years, and it was long after my dad died that it dawned on me that it contained another surprise autograph: My dad’s. Right there on the front.
My sweet wife framed that check for me in a special frame where you can see the signatures on both sides of the check. I always display it where you can see my dad’s autograph. It turns out that he was my first and greatest hero all along.
My first Los Angeles Rams game came with a free helping of déjà vu when the crowd transformed its booing of starting quarterback Case Keenum into chants of “We want Goff” in reference to Jared Goff, the rookie backup quarterback hoped to be the future of the franchise. Goff never saw action, but the fans did their best to get him in the game.
Starting to Look Up 