“They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, ‘America’s Team.’”
– Dallas Cowboys 1978 Season Highlight Film
The Dallas Cowboys: You love them or you hate them. Me, I have done both, often during the same game.
Bob Ryan first called the Dallas Cowboys “America’s Team” when preparing the team’s highlight film following the 1978 season and defended his controversial term by saying that they were the most popular team in the nation both in fan support and television appearances. In the forty years since, the franchise has maintained a huge fan base in good times and bad times, for better or worse, ‘til death do they part. The franchise is now worth $5 billion—the highest of all NFL teams.
I am afraid that I am one of those people. I joined the bandwagon at the height of Tom Landry and Roger Staubach in the late 1970s and survived until Emmett, Troy, and Michael in the glorious 1990s and then survived again until the late 2010s with Dak and Zeke. It has surely not been an easy ride, but it has never been boring.
The first time I saw the Cowboys play in person was a Christmas Eve road game at the Superdome against the New Orleans Saints in the closing days of 1999, which happened to be the game that snapped a streak of 160 games the Cowboys played before sellout crowds. My wife and I were in the stands that day to see Aikman, Irvin, Smith, and Sanders play in person. But we lost.
The second time I saw the Cowboys in person was a Monday Night Football game against the Giants in old Texas Stadium in 2006. It was so awesome to be in a place I had dreamed about as a child with my best buddy, Dave, and see colorful characters such as Parcells and T.O. in action. In the first half things went poorly and the hometown fans jeered starting quarterback, Drew Bledsoe, and chanted their desire for backup quarterback “Ro-mo, Ro-mo, Ro-mo.” When the second half opened and Tony Romo ran on to the field for his debut as quarterback the crowd went wild! He threw an interception on his first pass. And we lost.
Last Saturday was my latest opportunity—a playoff game at the famed L.A. Coliseum against the Rams. The playoff atmosphere was electric, and I loved hearing the roaring voice of the Rams’ stadium announcer (who also happens to be my Pepperdine friend, Sam). I am not sure why I was surprised at the massive number of Cowboy fans at the game or how vocal they were—from my seat it was hard to tell which team’s fans were loudest. But it wasn’t hard to tell which team was better. I was proud that our overmatched team made it a game in spite of our two major weaknesses in the game: offense and defense. We lost again.
Maybe I should stop attending games for my favorite football team.
I got to thinking. American football really is American in all sorts of ways, particularly the way it displays the adversarial nature of our society. We compete head to head in business, politics, the justice system, and many other ways—even in our entertainment. And the more I think about it, maybe the Dallas Cowboys really are America’s Team. More than any other franchise, they inspire people to choose sides and root one way or another.
Competition isn’t necessarily evil. And yet, it is one thing if we shake hands after we compete and another entirely if we just keep on shaking our fists at one another. I have been watching the news lately and continuing to wonder: What kind of world will we choose to be?
In the future, if you can’t resist the urge to jinx my beloved Cowboys, could you at least give me a heads up so I can bet on the opposing team? 🙂
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Ha!! It’s a deal. Can I get a split? Wait, that would probably reverse jinx everything. 🙂